OHLQ is excited to release the new product display process. The new process is automated and enables display decisions to be made at the individual Agency level, rather than relying on a single set of statewide criteria. This approach allows OHLQ and Agencies to create more relevant, localized displays that better align with each location’s customer base and purchasing preferences.

Below is a summary of the key changes and updates to the new product display process:

Vendors, Brokers, and A3as are no longer required to submit requests through the Liquor Enterprise Service Center (LESC). The process is now automated on OPS.

New items will now be considered displayable in the locations that receive them for the first 90 days following the list date for the item.

There have been no changes to the displayable status of specialty Detail Codes, such as Limited Time Offers (LTO), One Time Buys (OTB), and Value-added Products (VAP).

Displayable items are built into the Agency’s ability to order for ease of identifying those items that are approved for display.

The number of cases approved for any display will remain capped at five cases.

With this new process, OHLQ will begin following a new display cycle. The new process will officially begin with Promotional Period 3, May and June. The new display cycle follows:

Additionally, Agencies can see a full list of items considered displayable at their locations by downloading the Item Coverage report on OPS. The download now includes a new column titled “Displayable,” which indicates whether an item is eligible for display. The displayable status will be updated for each targeted display date.