OHLQ is excited to announce the launch of a new in-store merchandising initiative focused on whiskey, Whiskey for Every Taste. The initiative is designed to elevate the customer experience, highlight the depth and diversity of the whiskey portfolio, and drive engagement at the shelf.

Through enhanced displays, we aim to make it easier for customers to discover new products, understand key differences across flavor profiles, and feel confident in their purchase decisions. These displays are designed not only to attract attention but also to provide a cohesive and visually engaging shopping experience.

The initiative will launch across Agency locations this month, with additional digital marketing support rolling out over the next several months. Below is a preview of what you can expect to see at various OHLQ locations.